LJ Hooker launches its spring campaign on Friday (August 1) with interior designer and The Block judge, Darren Palmer, lending his expertise to the multi-channel media and engagement strategy.
The August to October campaign combines the market knowledge of LJ Hooker’s network of agents with Darren’s industry-leading design insights.
LJ Hooker CEO Grant Harrod said the campaign will hit TV screens with a new television commercial starring Darren Palmer on Channel 9 during 60 Minutes this Sunday.
Property owners who receive a sale or rental appraisal until October 31 have a choice to receive one of two DVDs starring Darren Palmer; ‘Styling to sell’, or ‘Styling to stay’.
“Through the cycle of ownership, people are generally interested in one of two things: how to present their home or investment for a premium sale, or how to improve it for lifestyle and ...