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Property News

Feature Article

The block judge combines with LJ Hooker for new campaign

The block judge combines with LJ Hooker for new campaign

LJ Hooker launches its spring campaign on Friday (August 1) with interior designer and The Block judge, Darren Palmer, lending his expertise to the multi-channel media and engagement strategy.

The August to October campaign combines the market knowledge of LJ Hooker’s network of agents with Darren’s industry-leading design insights.


LJ Hooker CEO Grant Harrod said the campaign will hit TV screens with a new television commercial starring Darren Palmer on Channel 9 during 60 Minutes this Sunday.


Property owners who receive a sale or rental appraisal until October 31 have a choice to receive one of two DVDs starring Darren Palmer; ‘Styling to sell’, or ‘Styling to stay’.


“Through the cycle of ownership, people are generally interested in one of two things: how to present their home or investment for a premium sale, or how to improve it for lifestyle and ...

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