Where do Australians like to go to the beach?
Australia is world famous as a beautiful holiday destination for overseas tourists - from the rolling golden beaches to the trendy cafe culture to the stunning bush treks, there is something for everyone, regardless of their interests. Of all of these, the beaches are perhaps the main drawcard - instantly recognisable worldwide, nearly every state has at least one first-class beach that consistently attracts flocks of tourists.
But where do Australians themselves prefer to go when they take a beach holiday in the Lucky Country?
Roy Morgan Research have compiled figures from surveying many Australians to determine the most popular local holiday destinations, which may not only influence your next holiday, but be of high interest to anyone looking for an investment property purchase - popular destinations are likely to fetch attractive rental yields.
Their research showed that in the 12 months to July this year, nearly 11.6 million local residents aged over 14 took a holiday, with almost 1.7 million of these people deciding to go to the beach for their trip. This is 8.7 per cent of the total Australian population.
Of those who took a beach holiday, Roy Morgan reports that 34.6 per cent did so in Queensland, with the Gold Coast and Sunshine Coast taking out the top two spots for sandy holiday popularity.
New South Wales came in as second preferred state for beach vacations, attracting 32.8 per cent of beach-goers, and containing the third and fourth most popular specific spots in the north and south coast areas.
Who is going to the beach?
Angela Smith, group account director for Roy Morgan, noted that while it seems surprising for only 8.7 per cent of Australians to go on a beach holiday, it is not remarkable once the fact that most Australian capital cities are already situated on the coastline is taken into consideration - especially when coupled with 65 per cent of Australians who live in a capital cities.
Their data analysis has also revealed that the 'castle and kids' persona is 52 per cent more likely than the regular Australian to take a beachside excursion. These are people living in rural areas, with children, who are concerned about their expenses.
With this information now available, it provides an excellent insight into who prefers to pick which destination when they go on a domestic holiday. This can be vital for anyone looking at making an investment in a holiday home, and further information is always available from a local real estate agent.