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Property News

Homebuyers go mobile

September 19, 2012

According to recent statistics, more and more homebuyers are using smartphones to find their dream home or property investment.

Recent figures from realestate.com.au (REA) revealed the number of people using applications to search for residential properties and organise inspections has grown exponentially since the beginning of the year - in some locations by more than 100 per cent.

REA Group chief product officer Henry Ruiz said in a News Limited report today (September 19) the convenient, easy to use functionality of applications appealed to a wide group of people including home buyers, investors and those on the hunt for rental properties.

Some applications boast an incorporated inspection planner - making it easier to communicate with agents during busy periods, as well fullscreen property images and slideshow functionality.

Eradicating the need to scroll through hundreds of properties, most real estate apps allow you to bookmark your top picks. You can also save inspection and auction times to your personalised calendar.

With spring auction season in full swing around the country, home buyers and investors are likely to turn to smartphones to assist them on the search of a property purchase.

Mr Ruiz said at present 34 per cent of all visits to its real estate site were from mobile devices - reinforcing the growing trend among buyers.



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