LJ Hooker's groudbreaking framework takes out top sustainability award
LJ Hooker has affirmed its leading influence in the sustainability industry taking out the top education award at the annual Banksia Sustainability Awards.
Now in its 26th year, the Banksia Foundation is firmly cemented as Australia's preeminent organisation recognising and promoting innovative sustainable development and practice.
At the prestigious event LJ Hooker was awarded the Education for Sustainability title for the networks Liveability Real Estate Framework- “Training and Tools for the Next Generation of Real Estate”.
The award recognises leadership and achievement in raising awareness and understanding of sustainability issues and promoting tangible change in values and behaviour in support of sustainability.
LJ Hooker’s Head of Liveability Real Estate, Cecille Weldon accepted the award on behalf of the network saying the success of the LJ Hooker Liveability Real Estate Framework could be put down to the way it seamlessly integrates into how property marketing works.
“Sustainability in relation to property is complex and it needs to be simple and robust,” she said at the November 11 event.
“We have created a new professional pathway for existing sales agents and property managers to effectively identify these new 17 features and understand why they are important. This really is the future of real estate.
“The framework’s focus is to empower consumers to create and find their best home; healthy, efficient, comfortable and connected to community.”
According to Ms Weldon the Liveability Real Estate Framework was developed in collaboration with the sustainable design, construction and assessment industries in order to address a significant shortfall of training and knowledge in the marketing, selling and renting of environmentally sustainable homes within the residential real estate industry.
“The Liveability Real Estate Framework aims at long-term affordability benefits as consumers are empowered to invest in liveability features in new and existing properties knowing that these will now be recognised at the point of sale or lease,” she said.
“It empowers the property marketing industry to move confidently from being a barrier, to a catalyst, in supporting this new market in homes that can deliver on reduced running costs and increased comfort.”
‘The 17 Things™’ is a major part of the LJ Hooker Liveability Real Estate Framework and includes what to look for when buying, what to plan for when renovating and what will be recognised when selling.
“The 17 liveability features™ are now being identified at point of sale or rent by trained specialist agents,” Ms Weldon said.
"This provides a consistent message for consumers; from design, to build, to renovate, and to sell.”
The framework, which includes the specialist real estate training, was developed over a four year period by the Liveability Real Estate division of LJ Hooker Corporate and now the team plan to share their work with the industry, Ms Weldon said.
“It was built to share and LJ Hooker Corporate is currently in negotiation to enable the whole framework to be accessible to all real estate brands nationally in the first quarter of 2015,” she said.