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Property News

MyLJHooker is the first national real estate customer loyalty program and info. centre

August 04, 2011

LJ Hooker is best known for its classic television advertisements ending in the line, "Thank you Mr Hooker."


The company's newest big-ticket marketing investment, however, is not for the TV screen, but the computer screen.

LJ Hooker has just launched myljhooker - a free customer loyalty program and online information centre. It is part of a significant investment in digital marketing and product development by the company and its network of agents this year.

myljhooker is the first nationwide customer loyalty program by an Australian real estate agent company. It provides members with national and local special offers, discounts and coupons.

It is also an information centre for homeowners, tenants, buyers, sellers and investors. It is full of useful tips and information on everything from gardens to depreciation, and hanging wallpaper to PAYG tax collection on investment property income.

LJ Hooker's large online investment makes sense because 85 per cent of property buyers now search for real estate online, 55 per cent of inquiries to agents now come from the Internet and real estate is the largest category of online classified advertising spending in Australia.

Fifteen launch sponsors signed onto myljhooker, including Universal Magazines, Howards Storage World, Amber Tiles and TradeLink.

"myljhooker is a way for LJ Hooker to be of service to Australians, even when they don't need our help with a real estate transaction," said L. Janusz Hooker, CEO of LJ Hooker. "People get a $50 voucher just for signing up.

"Like any customer loyalty program, we hope that it will result in more customers asking for our help when it comes time to buy, sell or rent, or to recommend an agent to someone else." He added, "National television advertisements are useful for building better awareness, but we think the money we're investing in myljhooker will help us build better relationships with our customers. In the long term, that should be more valuable to both them and us."

Check out and become a member of myljhooker now at www.ljhooker.com.au/MyljHooker

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