Question: Is a diverse marketing campaign really worth it?
November 01, 2014
Good marketing is essential to selling property. It’s about making your property stand out in the marketplace and appeal to the right buyer, and hopefully achieve a premium result.
Newspaper and online advertising, expert photography, a standout signboard as well as the presentation and pricing method of your property, are all part of your marketing strategy – get these right and your property has the best chance of selling and achieving your price expectations and timeframes.
An important element of building the right marketing strategy is comparing your property to similar homes around your price point and suburb. Once you have done the research, consult with your LJ Hooker agent on what is your property’s point of difference. Make sure this point of difference is the leading feature in your marketing collateral.
Your LJ Hooker agent is the best source of information on what marketing works in your local area so use their knowledge to put the best campaign into place.
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