Styling reaps benefits: experts
A survey of LJ Hooker’s top sales agents showed more than half believe thoughtful styling can improve a home’s sale price by up to five per cent.
Almost all of LJ Hooker’s top 50 agents believed styling increased the sale price, while 92% believed it influenced a quicker sale, and 88% believed it triggered multiple offers through private treaty and more bidders on auction day.
And the worst mistakes sellers made when trying to sell their properties was cluttering kitchen bench spaces and leaving indoor pet accessories for prospective buyers to notice.
The importance of styling comes to the fore in the spring selling season, according to LJ Hooker.
Styling can include anything which makes existing living spaces more attractive, such as fresh paint, de-cluttering and trimming gardens.
LJ Hooker’s agents said clearing up cluttered spaces and removing unwanted smells from properties were the most important things for sellers. Some agents said clutter made already small rooms appear even smaller, while signs of indoor pets were a turn-off.
And while unwanted smells needed to be masked, introducing what could be considered an alluring smell can likewise be off-putting. In short, putting out fresh flowers, baked bread or freshly brewed coffee won’t find the right buyer.
The face of myLJHooker and judge of The Block, Darren Palmer, believes disguising a seller’s attachment to a house is important in attracting a suitable buyer. Leaving out personal items such as photographs during inspections only re-enforces the fact that the property belongs to someone else.
Agents did believe, however, that vendors understood the importance of styling the kitchen and appreciated it was the room where the most appeal could be generated.