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Trio of REB awards for LJ Hooker in the wake of digital break-through

Trio of REB awards for LJ Hooker in the wake of digital break-through

By Sarah Dickson on Jul 23 2018

LJ Hooker’s world-first digital transformation of real estate was recognised amongst a trio of honours the network won at the industry’s pre-eminent awards.

LJ Hooker received industry journal Real Estate Business’ Digital Presence of the Year award at its annual gala in Sydney. It was the third year in a row the network has won the influential category.

It was one of a three accolades for the network: LJ Hooker Nerang was named Regional Sales Office of the Year; and Roberto Bonomi of LJ Hooker St Peters | Glynde | Adelaide City was named the industry’s Rising Star.

Digital innovation has been at the core of LJ Hooker’s priorities for several years, but the last 12 months have proved a seminal period for its franchisees and their customers.

In August 2017, LJ Hooker launched its $1 million industry world-first integrated social and digital media strategy, LJ Hooker Boost. As part of Boost, LJ Hooker partnered with digital advertising aggregator Tiger Pistol to promote listings and amplify the profile of agents through Facebook and Instagram. Generating leads through advanced data targeting, the initiative generated a spike in enquiries and enhanced the pipelines of agents.

LJ Hooker Boost also included stylised, specialist property domains through its ‘Spotlight’ feature, enhancing the presentation and SEO of listings.

And via ActivePipe, LJ Hooker’s customers received automated, engaging content to assist them in their property journey, rounding out a wholistic online experience.
Some of the results obtained from the spring campaign period included:
  • An average of 457,920 LJ Hooker advertisements were seen each day on Facebook and Instagram over the campaign period;
  • A 133 per cent in year-on-year campaign appraisals for agencies;
  • And an additional 200,000 people (the approximate population of Geelong) would now consider using LJ Hooker for their next sale or property management.
LJ Hooker’s Network Chief Graeme Hyde said the campaign exceed expectations.

“We were optimistic of the impact the three-tiered campaign would generate, but it far exceeded expectations,” he said.

“It’s another stepping stone in our digital transformation and uncovered so many insights into how real estate can better engage with the digitally savvy marketplace. We’re ecstatic it’s been recognized by our network, our customers, and now the wider-industry.”

It was the second-year in a row which LJ Hooker Nerang received a nod from the REB judging panel, with Principal Shane Colquhoun last year being named Regional Franchise Owner of the Year. The agency’s Customer Service Manager Emily-Jane Megraw was also named as a finalist in the Administrator of the Year category, this year.

Mr Colquhoun said: “It’s a huge honour for our team to be recognised as the best sales agency outside a metropolitan area. Much of our business is generated by referrals which are generated by our commitment to customer service and innovative digital marketing strategies.

“We have a collaborative culture at LJ Hooker Nerang, which opens up so many doors for customers who engage us.”

Roberto Bonomi has quickly made a reputation for himself throughout Adelaide’s competitive inner-city market.

With a specialist marketing background, Roberto is just as adept at creating online as offline strategies, which offers his customers comprehensive exposure when they go to market.

Combined with peerless customer service within the inner-Adelaide market, the judges said Roberto’s customer offering befits that of a real estate professional with decades more experience.

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