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LJ Hooker launches $100m digital plan

LJ Hooker launches $100m digital plan

By Sarah Lefebvre on May 01 2017


LJ Hooker is moving with the marketplace, committing $100 million for digital innovation which will make Australia the world's most advanced and best served property market.

At the centre of the digital strategy is LJX-Lab: a research and development centre utilising technology to make buying and selling real estate a uniquely contemporary customer experience.   

To provide global insights into products and services being created in LJX-Lab, 
LJ Hooker’s Chairman L Janusz Hooker has assembled a dynamic advisory board of business leaders, including:

•    CEO and Founder of Freelancer.com and Escrow.com, Matt Barrie (Sydney);
•    MD CSIRO Innovation Fund and Founder of Black Bird Ventures, Bill Bartee (Sydney);
•    Co-Founder and Principal of RFR Holding, Michael Fuchs (New York); 
•    Director of Zoopla.com and former CEO of Countrywide Real Estate Group, Grenville Turner (London).

The advisory board is currently viewing a suite of innovative products which will fast-track the digital transformation of the real estate customer experience in Australia.

Mr Hooker said Australia was built on hard work and a pioneering spirit, as was 
LJ Hooker. 

"The digital revolution is enabling us to merge the property knowledge accumulated over our 88-year history and the expertise of our current 8,000 real estate professionals across 600 offices with the latest technology to better serve our customers," said Mr Hooker.  

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