Ph: (02) 9370 56 64

LJ Hooker returns to the small screen

On Jul 08 2013


Sydney NSW - Viewers of ‘Today Show’ this morning saw some of the first runs of LJ ...

Sydney NSW - Viewers of ‘Today Show’ this morning saw some of the first runs of LJ Hooker’s new television commercial which have been produced to go to the heart of consumers’ real estate needs.

 

Georg Chmiel, LJ Hooker chief executive, said since establishment in 1928 generations have grown up with the brand and much of that is because they’ve seen the iconic heritage LJ Hooker ads on TV.

 

“From ‘Thank you Mr Hooker’ to ‘nobody does it better’, we’ve evolved and successfully resonated through the ages. I’m expecting the catchcry ‘ljhooker.com’ will warrant the same effect.”

 

Ryan Campbell, LJ Hooker head of marketing and technology, said in an increasingly mobile age television drives online – a medium where the group has strategically cultivated its presence and offering for the past few years.

 

ljhooker.com is Australia’s number one real estate agency website* with more than 700,000 people visiting the site every month.

 

A recent Yahoo! Razorship study showed TV advertising drives an instant response with a quarter of multi-screen users going online immediately after seeing a commercial. Further to this, 26 per cent go directly to an advertiser’s website and 25 per cent conduct an online search based on the commercial they have just seen.

 

Mr Campbell said there are three versions of the ads and their creative has evolved since the heritage ads of LJ Hooker, but the core message still goes to the heart of real estate needs, and human behaviour – whether the consumer wants to buy, sell, rent or invest, or looking for a home loan,  ljhooker.com is their answer.

 

“Strategically, our TV campaign takes in the election period and the ad is expected to generate activity in the marketplace so anyone with a real estate need either now or in the future will contact their local LJ Hooker agent.”

 

The ads will air on Channel 9 and their affiliated digital networks, along with the various regional stations including NBN and WIN including prime time shows such as Nine News, The Today Show, The Block, Mornings, The Ashes.

 

To view the ads, click here.

Subscribe to our newsletter

Please enter your name
Please enter your valid Email Address
Please checked I Agree to Terms & Conditions and Privacy Policy
Please verify that you are not a robot.