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Mixing print and digital is the best way to make an impact

On Sep 01 2013
Tagged as:
  • Residential Property


Researchers RP Data concluded that owners who chose to market their properties through a ...

Researchers RP Data concluded that owners who chose to market their properties through a combination of print and digital mediums increased the chance of a sale by 20%.


The study, commissioned by News Limited, showed properties that combined newspapers with online advertising had lower discount levels and spent less time on the market than products which homed in on a single marketing method.


The research tracked more than half a million properties listed on the market in the last 12 months, and examined how they were marketed and final sale result.

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