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Agent say styling wins this spring

On Sep 26 2014


A survey of LJ Hooker’s top sales agents showed more than half believe thoughtful styling can ...

A survey of LJ Hooker’s top sales agents showed more than half believe thoughtful styling can improve a home’s sale price by up to five per cent.

 

Almost all of LJ Hooker’s top 50 agents believed styling increased the sale price, while 92% believed it influenced a quicker sale, and 88% believed it triggered multiple offers through private treaty and more bidders on auction day.

 

And the worst mistakes sellers made when trying to sell their properties was cluttering kitchen bench spaces and leaving indoor pet accessories for prospective buyers to notice.

 

The importance of styling comes to the fore in the spring selling season, according to LJ Hooker South Australia Regional Manager Rod Adcock.

 

Styling can include anything which makes existing living spaces more attractive, such as fresh paint, de-cluttering and trimming gardens

 

“More than half of our top 50 agents believed styling has the potential to add up to five per cent to the sale price,’’ said Mr Adcock. “Any seller with a home worth $500,000 would love to know how they could potentially increase their property’s worth by $25,000.

 

“Respondents said clearing up cluttered spaces and removing unwanted smells from properties were the most important things for sellers. Some agents said clutter made already small rooms appear even smaller, while signs of indoor pets were a turn-off.”

 

And while unwanted smells needed to be masked, introducing what may be considered an alluring smell will have no bearing in securing a sale, Mr Adcock said.

 

“Our best agents believe distinct smells can have the opposite effect in securing a sale: putting out fresh flowers, baked bread or freshly brewed coffee won’t find the right buyer.

 

“Our styling partner and The Block judge, Darren Palmer, believes disguising a seller’s attachment to a house is important in attracting a suitable buyer. Sellers might think putting out freshly baked bread or brewed coffee gives a feeling of warmth at a home inspection, but it only re-enforces the fact that the property belongs to someone else.’’

 

Agents did believe, however, that vendors understood the importance of styling the kitchen and appreciated it was the room where the most appeal could be generated.

 

Until October 31, LJ Hooker is offering home owners and landlords the choice of one of two DVDs – ‘Styling to Sell’ and ‘Styling to Stay’ - starring The Block judge Darren Palmer, when they receive an appraisal.

 

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