Hard work pays off for top performing agents
A stellar year of sales has seen an unprecedented number of agents recognised for achieving record commissions for their office, some more than $1 million in annual GCI, across the LJ Hooker property network in Australia and New Zealand.
These top-ranking performers have been inducted into what is known into LJ Hooker’s the ‘Captains Club’, a long-standing and high-performance program run by the real estate giant.
Figures for June, show the top 15 percent of LJ Hooker agents achieved gross commission of more than $466,793 pa. Those in the top seven percent of agents recorded a gross commission of more than $681,976, while 2.5 percent of agents recorded a gross commission of $1.095m or more.
Christine Mikhael, Chief Performance Officer of LJ Hooker Group, said while market conditions had been buoyant, the last 18 months had been a particularly challenging time for agents, requiring them to utilise all their expertise.
“Our top performers have gone above and beyond and were not content to let the market do the work for them, and that is reflected in these outstanding figures,” she said.
“Even in a seller’s market it is about communicating with both vendors and buyers, creating the right marketing campaign, knowing how to price the property and of course negotiations.
“Stock has been very tight, with those looking to upgrade nervous about their ability to buy back into the same market, so this has also been another challenge for agents.”
Entry into the ‘Captains Club’ is determined by three separate categories – a nominated gross commission benchmark, number of sales transactions and those who reach the top 15 percent of overall results.
There is also a ‘Multi-Level’ chapter for agents in the top seven percent of sales and the ‘Diamond’ level which comprises of the top 2.5 percent of performers.
Those awarded ‘Captains Club’ entry can promote their success to clients through special marketing for 12-months and invited to professional development events. Those who make the Captains Club for 11 consecutive years become life members.
Stephen Mutton, LJ Hooker Head of Network Performance, said not a week goes by without an agent ringing to check if they have made it into the top performers bracket or just to double check their sales figures.
“Salespeople love recognition, they are competitive individuals, and this is quite inspiring for the right person who is motivated and puts in the effort,” he said.
LJ Hooker Property Centre agent Corinne Guterres, who is the top agent for Brisbane’s Mount Cotton, recently made it into the ‘Diamond’ chapter of Captains Club.
“For me, it has never been about the numbers but rather that people are trusting me with their biggest asset. Quite a few of my listings now come through recommendations and what people have read about me in reviews,” she said.
“I joined LJ Hooker in February 2019, so being admitted to Captains Club and progressing to the ‘Diamond’ chapter in a relatively short amount of time is an absolute honour. I am beyond proud of this achievement.”