Ph: (02) 9370 56 64

LJ Hooker launches new spring campaign for the DIY consumer

LJ Hooker launches new spring campaign for the DIY consumer

By Sarah Dickson on Sep 11 2020


LJ Hooker has launched its latest campaign ‘spruce up for spring’ to drive customer engagement and brand awareness during the competitive spring selling season.

The national three-month campaign, which kicked off on 1 September, is based on a spring season giveaway offering homeowners the chance to win a share of $17,500 in home renovation vouchers by receiving a property appraisal from their local LJ Hooker agent.
 
Ruth Trewhella, LJ Hooker Chief Operating Officer, said when developing the campaign Google data showed that since March there had been a 35 per cent spike in searches for home DIY projects, which laid the foundation for the campaign concept.
 
“With so many of us spending more time at home, renovating has been top-of-mind since the beginning of COVID.”
 
Within the first week alone, sales leads generated by LJ Hooker for its national network of offices increased by 117 per cent with approximately 28 per cent of those leads opting for virtual appraisals.
 
“Preliminary data shows our spring campaign is incentivizing prospects to move from considering selling to taking that first step in their journey – getting their home appraised,” she said.
 
“We also know from previous campaigns that giveaways can successfully generate more appraisal requests.
 
“Once our agents are in the living room, they can then focus on doing what they do best; building the relationship, listing and selling the home.”
 
Nationally, the spring campaign will take a full digital approach, complementing the group’s ‘always on’ digital marketing strategy.
 
Ms Trewhella said LJ Hooker’s lead generation strategy is sophisticated and highly targeted.
 
“In the last four months alone, the LJ Hooker brand has connected with over seven million Australians where they are most; online and on their social channels.
 
“Our spring campaign will see us continuing to connect with them so we stay top of mind when they need to make a real estate decision,” Ms Trewhella said.
 
“The new suite of digital and print marketing assets we have created for the campaign can be tailored by our offices and agents to ensure they are connecting with consumers in their local market.”
 
LJ Hooker’s ‘spruce up for spring’ giveaway will end on 30 November 2020, with the winners selected and notified in December. For full terms and conditions click here.

Subscribe to our newsletter

Please enter your name
Please enter your valid Email Address
Please checked I Agree to Terms & Conditions and Privacy Policy
Please verify that you are not a robot.