More Than Training, A Blueprint for Success

In the final instalment of this four-part series, LJ Hooker Group CEO Christine Mikhael talks about one of the biggest advantages of being part of LJ Hooker: the training, coaching and development that supports agents, selling principals, and business leaders at every stage of their careers.

More Than Training, A Blueprint for Success

Ongoing professional development is essential in real estate, but relevant, industry-specific training is often hard to find, time-consuming to access, and expensive to maintain. Too often, agents are left to patch together learning from generic programs that don’t reflect the realities of the job, or the growth they’re aiming for. 

I’ve had countless conversations with business owners who are ambitious about growth, but when we dig into the detail, their ongoing professional development has taken a backseat. It’s not for lack of intent, it’s the daily pressure of listing, selling, managing people, and staying across ever-changing legislation, property management and rental reform. 

That’s where the right training makes the difference. Whether it’s building capability in people management, social media, growing your rent roll or profit-focused growth strategies, ongoing learning needs to be accessible, practical and built around the way agents work. 

That's why we've invested heavily in a custom training program, delivered digitally, in person and through one-on-one mentoring, so agents and business owners can continue to upskill, no matter where they are in their career.

Practical Learning That Drives Results

LJ Hooker’s approach is a strategic advantage rather than an afterthought. Our Lighthouse training platform is an entire ecosystem designed to empower our people. Whether new to the industry or well established, every agent in our network has access to structured learning through online programs, coaching, and one-on-one mentoring.

We also invest heavily in face-to-face learning and live online sessions, because some of the most powerful development happens through real-time connection and interaction. Already in Q1, we’ve delivered 86 in-person training events attended by more than 5,600 delegates, along with 41 live webinars reaching over 1,500 participants.

At the centre of it all is an intuitive, easy-to-navigate resource hub, designed by industry professionals, for industry professionals. Self-paced, bite-sized, and practical, it delivers what matters most to today’s property professionals: content that’s easy to access, relevant, and immediately actionable.

Training That Changes Business Outcomes

The best agents never stop learning. With the right skills, strategies and mindset, a business can shift almost overnight. 

Auction training is also in high demand, with many agents wanting to expand their services or sharpen their skills. Our platform helps new and established auctioneers build confidence through practical, hands-on learning, from buyer and seller dialogue to handling objections and setting up a successful auction day. Role playing and real-world examples bring every session to life, with expert trainers who explain not just what to do, but why it works. 

Beyond sales, our training supports every role in a high-performing agency. For property managers, there are dedicated modules on rent roll growth, client retention, and exceeding compliance standards, especially important as legislation continues to evolve. 

In the commercial space, tailored content addresses the nuances of leasing, portfolio strategy and client negotiation to support stronger outcomes for commercial teams. 

For business owners, our training program delivers best-practice frameworks to drive profitability and scale sustainably. Whether the goal is to win more listings, grow a rent roll or run a more efficient operation, our training provides the structure, guidance and momentum to keep progressing.

Coaching That Works

Not everyone learns the same way, which is why effective training needs to be flexible. Some agents thrive in structured workshops, while others benefit more from real-time coaching tailored to their business challenges. That’s where experienced leaders in the field make all the difference. 

Through our coaching platform, agents and business owners can book one-on-one or group sessions with members of our Network Performance Team. It’s as simple as logging into Lighthouse, choosing the coach best suited to their goals and locking in a time that works. Whether it's refining prospecting conversations, strengthening listing presentations, or overcoming local challenges, the support is targeted and practical. 

At LJ Hooker Bacchus Marsh, the team had deep market knowledge but were facing pressure from competitors undercutting on fees. Instead of discounting, they turned to targeted training sessions with LJ Hooker’s Victorian state manager David Cutler to refine their negotiation approach. After just two sessions, they repositioned their offering at the premium end of the market, lifting their appraisal conversion rate from one in five to four in five, while increasing their average fees. 

In Queensland, Network Performance Manager Katrina Wise works shoulder to shoulder with sales teams, sitting in on meetings, unpacking real scenarios, and helping agents reshape their pitch to improve conversion. If someone is struggling to win appraisals, it’s not about handing over a script, it’s about workshopping the message, sharpening the value proposition, and applying it in real conversations. 

Auctioneer and trainer Paul Moore brings that same real-world approach. His prospecting sessions aren’t theoretical. He gets agents on the phone, making live calls, refining their message in real time, and consistently generating new appraisals during the session itself. 

It’s this kind of hands-on, in-the-field coaching that turns learning into action, and action into results.

A Culture of Growth

LJ Hooker has built a culture where learning is a continuous investment in better performance. Training not only gives agents and business owners the confidence to win more listings but empowers them to build profitable businesses and create the careers they want.

If you want to experience the difference that structured training, coaching, and accountability can make in your business, reach out to our Strategic Growth Team for a confidential conversation.