In the fast-paced world of real estate, agents depend on a steady flow of qualified leads to expand their customer database and increase revenue. That's why forward-thinking brands like LJ Hooker heavily invest in providing comprehensive lead generation support to its network.
In the 11 months to May 2023, LJ Hooker provided more than 8,500 sales leads to its national network, with a potential pipeline of $33 million1 in GCI. This represents a noteworthy 9% increase from the previous year, demonstrating that leads can still be obtained regardless of market conditions – with the right tools and resources.
Recognising the challenges agents face in finding new prospects, LJ Hooker strategically invests in an “Always On” approach to effectively cut through the noise on digital channels and ultimately deliver high-quality leads to our agents.
An office that has benefited from this approach is LJ Hooker Craigmore | Elizabeth | Salisbury in South Australia, having received 135 leads in 11 months and successfully converting 10% into listings with approximately $169,0002 in GCI.
Sales agent Andrew Rose said: “It's vital for corporates to give their offices a push to succeed. Everyone has their standard practises in place, but it’s the additional spend by corporates that help get agents in front of more people to form connections.
“Even if those connections don’t pay off immediately, there are positive signs that with the right nurturing, they will result in listings within 12 months. So, essentially, we can create a solid database of potential sellers.
“For us, the systems and technology that is readily available to us through LJ Hooker is what makes a big difference. Once we’re in the living room, we leverage tools such as the LJ Hooker App to showcase to our customers how we can better service them throughout their real estate journey.
“And the LJ Hooker brand name holds immense sway in converting leads into listings. It’s a well-recognised and trusted name. Nearly everyone has encountered LJ Hooker throughout their life –whether it be renting, property management, buying, or selling – it’s synonymous with real estate.”
In an era where technology has transformed the way real estate professionals connect with customers, LJ Hooker’s "Always On" digital approach ensures a continuous and consistent presence in the market and offers several benefits for our network through ongoing brand awareness and uplift.
General Manager of Network Australia Stephen Mutton said: "We understand that lead generation is the lifeline of every successful real estate business.
“In conjunction with our "Always On" digital lead generation approach, we implement tailored marketing campaigns during peak selling seasons. These initiatives not only capture a higher volume of leads, when consumers are active in the market, but also help build a robust pipeline for our network of offices.
“We also set up our agents for success by offering them in-depth training, available all-year-round, to assist them in lead conversion. LJ Hooker’s commitment to equipping agents with the essential skills and knowledge they need to excel sets us apart as a brand.
“It just goes to show the role corporates can play in lead generation and sales support to help their networks thrive in today's competitive market.”
1 Based on an average conversion of 30% and average GCI $13,000 (based on the Australian average house price).
2 Based on an average GCI $13,000 (based on the Australian average house price).
