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LJ Hooker snaps up Billicorp and builds on South Sydney presence

On Oct 24 2013


LJ Hooker has continued to build its presence in the commercial and industrial real ...

LJ Hooker has continued to build its presence in the commercial and industrial real estate sector after entering into an agreement to acquire respected specialist real estate agency Billicorp in a move to capitalise on one of Australia’s fastest growing markets – South Sydney.

 

Billicorp has relocated to LJ Hooker’s head office in Sydney and will initially continue to trade as Billicorp until it transitions to LJ Hooker Commercial South Sydney.  LJ Hooker Commercial South Sydney is a joint venture between LJ Hooker Corporate and LJ Hooker Inner City director Warren Duncan.

 

Managing Director of Billicorp, Kristen Marsh, will helm LJ Hooker Commercial South Sydney as Director of Sales in conjunction with Mr Duncan. Ms Marsh’s current team of senior negotiators, sales and leasing executives and support staff at Billicorp have also joined the group.

 

Georg Chmiel, CEO of LJ Hooker Corporate, said Billicorp comprises a dynamic, innovative and well-recognised team that has an intricate understanding of the local market and long-term relationships.

 

“Ms Marsh has built a strong brand and reputation in the industry supported by a good team of operators.

 

Ms Marsh said she and her team are excited to be able to bring their experience and client relationships to LJ Hooker.

 

“Our clients will still receive the same personalised, quality senior attention that they’re accustomed to, but will now be able to benefit from the reach of LJ Hooker’s international network of 700 offices, which will be particularly attractive to developer clients and vendors.”

 

LJ Hooker Head of Commercial, Patrick Brush, said the networks 23 franchised commercial offices will undergo a brand refresh in the first quarter of next year and will move from the trading name of LJH Commercial to LJ Hooker commercial along with an updated suite of brand assets such as a new logo in-line with the master brand.

 

“I’m excited about supercharging the LJ Hooker Commercial brand and offering in South Sydney," he said.

 

“More signboards equal greater market share and whether these are commercial, as will be the case in South Sydney, or residential it’s good for our brand as a whole. All our offices will benefit at some level.”

 

LJ Hooker head office is located on the cusp of the 278-hectare, $8 billion Green Square redevelopment area in South Sydney. By 2030, Green Square is expected to attract 40,000 new residents and 22,000 new workers.

 

The Billicorp acquisition follows the opening of LJH Commercial Perth in August.

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