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LJ Hooker Connect powers agents working remotely

LJ Hooker Connect powers agents working remotely

By Sarah Dickson on Apr 17 2020


Real estate agents who work remotely are in the box seat to grow their market share and be counter-cyclical to trying market conditions, according to one agent who made the transition to LJ Hooker’s future leaders’ program.

In recent times, many agents have struggled to learn how to utilise new technology and move their systems to the cloud. However, since the federal government-imposed restrictions to flatten the curve of COVID-19, agents have had no choice but to move with the times as offices have been forced to temporarily shut their doors.
 
However, LJ Hooker sales agent, Neil Goswell, who has worked remotely for six months, could not have been more prepared.
 
The Newcastle based agent has been selling property for 12 years, and in September 2019 he joined LJ Hooker as part of its future leaders’ program, known as LJ Hooker Connect, to become an agent who works from his home office while being supported by an advanced technology platform and centralised head office team.
 
Mr Goswell previously worked at a family-run real estate business, and then at a small boutique brand, but he felt they did not utilise modern technology to prepare him for real estate in 2020 and beyond.
 
“I left my former agency because I felt it was falling behind in the times, it was not keeping up with digital and social innovations, let alone leading them,” Mr Goswell said.
 
“As soon as I heard about LJ Hooker Connect, I was excited about it.
 
“Within a week, from departing my previous agency, I was up and running with my profile live in the market, as the on-boarding process was seamless.”
 
Mr Goswell said traditional agents spend approximately 30 per cent of their time listing and selling, 30 per cent on lead generation and 40 per cent on administration tasks.
 
“The technology at LJ Hooker consolidates administration to just 15 per cent so I can be doing things in just minutes that would usually sap hours out of my day, all while fitting around the needs of my busy family.”
 
Although no one was able to predict the impact COVID-19 would have, Mr Goswell noted its effect on the market.
 
“We’ve had two years of consistent downturns in the Newcastle/ Lake Macquarie area, and in January the market started to look good again,” he said.
 
“This year I’ve had a number of sales ranging from $500,000 to $600,000, with the most recent sale this month being a three-bedroom, three-bathroom home at 28 Park Avenue, Argenton selling for $515,000, which is well above the suburb median of $380,000.”
 
Mr Goswell said he’s is unfazed by the restrictions as he is still active, unlike other agents who have had to spend considerable time adjusting to working remotely and moving their ways of working to the cloud following government COVID-19 restrictions.
 
“Aside from not being able to do public open homes, it’s been business as usual for me,” he said. “The conversations are a little different, but I’m servicing my clients seamlessly and, if needed, I could list a house tomorrow without even seeing the owners face-to-face.
 
“I’ve got one vendor who is exceptionally busy and only wants to communicate electronically, which is absolutely fine with LJ Hooker’s Vendor App.
 
“The Vendor App gives him real-time updates on our sales campaign, what’s happening and what’s next, and houses all his documents in one place.
 
“This technology is a game changer and minimises a lot of the common anxiety involved in selling a home, no matter the environment.
 
“I’m marketing this point-of-difference in my area and it’s driving enquiry. In a market like now more than ever, agents need to know what their point of difference is and play to it.”
 
Although Mr Goswell confessed he is not a tech expert, he’s had no trouble when it came to his transition to be able to utilise LJ Hooker’s cloud-based platforms to access what he needs to sell property.
 
“I think it comes back to the systems and support, whether you’re in a bricks and mortar situation or working remote,” he said.
 
“I wouldn’t have moved if I wasn’t sure the support of LJ Hooker was there with centralised headquarters, and I’m lucky I made the move before this situation hit.”

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