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LJ Hooker accelerates growth with strong recruitment strategy

LJ Hooker accelerates growth with strong recruitment strategy

By Sarah Dickson on Oct 12 2020


With COVID-19 putting the brakes on the Australian economy for much of the year, LJ Hooker has forged ahead to prepare for the inevitable recovery by opening nine new offices around the country, with another four applications pending in regional areas, and facilitating four agency consolidations.

The new offices include LJ Hooker Kellyville Ridge and LJ Hooker Windsor in New South Wales; LJ Hooker Townsville and LJ Hooker Atherton in Queensland; LJ Hooker Geelong, LJ Hooker Dandenong, LJ Hooker Rowville, and LJ Hooker Melton in Victoria; and LJ Hooker Kalgoorlie in Western Australia. 

LJ Hooker head of network development, Stephen Mutton said at the core of the network’s ongoing expansion strategy is to target business leaders with a hunger to grow their market share and high performing agents looking for a brand to accelerate their success.

“Since we launched our 2020 recruitment strategy earlier this year, we’ve received a flood of enquiries from business owners and agents looking for the quality of brand, leadership and support that LJ Hooker provides. And I don’t make that statement lightly, it’s backed by the stats – we’ve received 1,650 enquiries and conducted more than 350 career meetings to discuss our offering in that time.

“In times of adversity, like COVID-19 has presented, people want to join brands they know, and trust as they want to give that same security to their clients.” 

Mr Mutton said on the first day LJ Hooker Dandenong opened their doors, they hit the ground running with 18 listings.

“When business owner Rohullah Paykari and his team started talking to clients about joining the LJ Hooker network they didn’t need to communicate what the brand stood for; we’ve lead the real estate industry through the various cycles for the past 90 years.”
 
Mr Paykari said as a business owner he was looking for clear leadership and clarity on how to grow and succeed, and to take advantages of opportunities that will arise in a post-COVID market.

“With LJ Hooker corporate’s laser focus on innovation and digitisation, my agents can be in the office, on the road or at home generating new business and servicing their clients seamlessly which COVID-19 has highlighted is all important. When we went into lock down, supported by solid platforms that were already in place, we didn’t miss a beat.” 

Mr Mutton said that the caliber of offices joining today is a clear signal of the next generation of LJ Hooker.

“But we’re also looking to develop from within by recruiting salespeople that may have an ambition for future business ownership in areas where we are currently not represented. 

“This Future Leaders Program is known as LJ Hooker Connect and provides market support, training and coaching for those in the industry looking to join a franchise network but may not yet have the financial capacity for a bricks and mortar office and support team from day one.

“The new recruits under this model will be allocated a predetermined territory where LJ Hooker currently has no representation, therefore providing a chance to strengthen the brand, generate more referrals and improve market share for the existing network and build business owners of the future.
 
“In a rapidly changing real estate landscape, we are committed to providing our entire network with the resources and knowledge they need to assist consumers in achieving their real estate dreams.”

LJ Hooker Connect agents are mentored by an in-field coach and backed by a national head office team that provides end-to-end support including marketing, lead generation and agent and administrative support like listing, trust accounting and contract management. 

Agents also benefit from cutting-edge platforms like the LJ Hooker Agent Portal to fuel their efficiency and effectiveness, and LJ Hooker’s industry-first Vendor App which allows agents to communicate in real-time with their clients.

This year, LJ Hooker has seen four major agency consolidations in NSW, QLD and SA, including the formation of the LJ Hooker Northern Beaches Group comprising LJ Hooker’s Avalon, Newport and Palm Beach offices. 

“As we predicted, we’ve seen an upward trend towards the consolidation of agencies in neighbouring areas, as it presents an enormous opportunity to create larger, more profitable agencies that can achieve economies of scale and continue to gain significant market share.

“Driven by smart succession planning, this has happened with LJ Hooker Greenwith | Golden Grove | Mawson Lakes | Modbury acquiring LJ Hooker Gawler; LJ Hooker Willetton | Shelly | Cockburn City taking on LJ Hooker Leeming; and LJ Hooker Aspley’s owner handing the reigns over to the next generation. And let’s not forget the super office created in Sydney’s northern beaches.

“The opportunity to bring existing LJ Hooker agencies together further magnifies the brand’s capabilities and resources. We have the ability help business owners tap into expertise they need to ensure a smoother transition for not only staff but also customers as the business changes hands, while still preserving their legacy, which is not something every brand can offer,” concluded Mr Mutton.

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