One of Sydney’s leading real estate agents is entering an exciting new era, with Nima Aliasgary joining LJ Hooker to accelerate the growth of his business across the Northern Beaches and Forest areas.
The move forms part of Alliance Group’s rebranding of its Narrabeen and Forestville offices from Ray White to LJ Hooker. Mr Aliasgary is the group’s Sales Director.
Mr Aliasgary, once considered one of the best soccer players in Asia, has enjoyed a remarkable 10-year journey following an unexpected career change to real estate. His dedication and focus on results helped him achieve Chairman’s Elite Performer status and rank within the top one per cent of agents in his previous network.
“Our rebranding to LJ Hooker is not simply about changing names. It is about aligning ourselves with a network that offers the innovation, support and progressive thinking we need to grow,” he said.
“I love the brand, the colours and the opportunities that come with transitioning to such a high-profile and trusted network. We are a very established business, and people know us in the area, but this will bring new energy, support our expansion and help us continue delivering outstanding customer service.”
Stephan Gervois, General Manager, welcomed Mr Aliasgary and Team Nima to the LJ Hooker network as part of LJ Hooker Alliance Group.
“Nima is an exceptional agent whose ambition, energy and commitment to his clients make him an ideal fit for LJ Hooker,” Mr Gervois said.
“His decision to join our network reflects the strength of the opportunity we offer high-performing agents who want to grow their businesses while retaining the relationships, reputation and personal approach that have driven their success.”
“At LJ Hooker, agents benefit from the scale and recognition of an iconic Australian brand, supported by modern technology, powerful marketing, professional development and a collaborative national network.”
“We want ambitious agents to see LJ Hooker as a place where they can build their profile, expand their teams and create enduring businesses. Nima’s move is a strong example of an established performer recognising the potential to achieve even more with the right network behind him.”
Mr Gervois said the experience and performance of Mr Aliasgary and his team would strengthen the wider network.
“Nima and his team have an impressive sales record, underpinned by an outstanding reputation, exceptional client service and an unwavering commitment to securing the best possible results,” he said.
“Welcoming professionals of this calibre is a strong endorsement of the LJ Hooker brand, our strategy and the momentum we are building as we approach our centenary.”
A former international soccer player who represented Iran, Mr Aliasgary relocated to Sydney after meeting his wife during a tournament. Unable to continue his soccer career, he turned his passion for sport towards business.
Encouraged by members of the local Persian community who had helped him learn English, he secured a Domino’s franchise in Forestville. It was located directly opposite a real estate agency, and, over time, Mr Aliasgary began chatting about business with staff who came in to buy pizza.
“One of the agents told me that I talked too much, but that I made sense and should not be standing next to an oven all day. He suggested I consider a career in real estate,” he said.
“It was my wife who encouraged me to take the next step because she saw me as a natural salesperson. I sold the pizza franchise and started studying for my real estate qualifications. On the day I finished my certificate, I was offered my first job, and things happened very quickly from there.”
As a new agent, Mr Aliasgary was encouraged to organise four appraisals per week, but he was soon booking five times as many. His mentor, the late Brian Fairweather, was so impressed with the young recruit that Mr Aliasgary was permitted to begin door knocking and liaising independently with clients during his second week in the role.
Mr Aliasgary became a leading agent in Belrose and Frenchs Forest, working closely with both the Narrabeen and Forestville offices to strengthen their sales presence across the Northern Beaches. He achieved the first sale above $4 million in the Forest area and now represents a broad range of properties, including prestige homes.
Looking ahead, Mr Aliasgary plans to bring his strong negotiation skills and sales expertise to both offices, further strengthening their offering across the Beaches and continuing as Sales Director of the newly rebranded LJ Hooker Alliance Group. Working alongside principals Kathleen Fairweather and Michael Ferguson, he will focus on accelerating the business's growth across the Northern Beaches and Forest areas.
Mrs Fairweather said the business will continue to evolve while respecting the foundations her late husband, Brian, had established.
“The rebranding is particularly meaningful as Brian and I purchased our first home in Killarney Heights through LJ Hooker, creating a connection with the brand and the community that has now come full circle,” she said.
“LJ Hooker played an important role in the early development of Killarney Heights, selling many of the original allotments of land that helped establish the suburb. Returning to the brand represents a natural connection between the area's history and the business's next stage.”
The Forest area remains popular with families as well as downsizers, with infrastructure such as the Northern Beaches Hospital, the proposed Frenches Forest Town Centre and a new RSL with an over-55s residential component.
Having played in front of thousands of soccer fans from the age of 16, Mr Aliasgary said he has never found meeting clients stressful.
“I draw on my background in elite sport every day. Coming from the Middle East, negotiation has also always been a part of life. I am constantly on the go, and my job is signing and selling.”
“I have never wanted to lock myself behind a computer, but I am excited by the new opportunities that come with joining the LJ Hooker network. It was one of the first brands I remember seeing when I moved to Australia.”
“My clients see the same Nima from the day they sign with me until the day I sell their property, and that is one of our points of difference. We work hard right until the end. Even if the market is coming down, we are not coming down. We bring the same energy and determination to every campaign.”
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