Let's take a look at how LJ Hooker unified its brand, enhanced marketing workflows and reduced costs with Canva Enterprise.
Before choosing Canva as a vendor partner for its network of franchises, LJ Hooker struggled to maintain its brand identity and create content at scale.
There were two recurring sources of irritation: branding inconsistency, meaning franchisees were creating thousands of social posts without brand oversight; and inefficient content creation, where the lack of a centralised platform led to routine content production tasks taking up far too much time.
"Before Canva, our number one issue was brand and messaging inconsistency,” said LJ Hooker General Manager Marketing Stephan Gervois. “It was important to achieve brand consideration, so we needed a tool that ensured consistency.”
Since partnering with Canva, LJ Hooker has rolled out a network-wide brand reset with thousands of assets; streamlined operations, empowering franchisees to swiftly create more content; and saved on external agencies by bringing design in-house.
The central component of this solution was bringing a fresh, unified brand to life across their whole network with Canva Enterprise.
LJ Hooker’s Brand Hub, available to directly franchisees whenever they need it, now houses thousands of templates to use, streamlining content workflows across social, video, print and signage.
"Franchisees now have access to a suite of assets they can customise while staying on-brand, without reinventing the wheel," said Stephan.
With Canva templates, content creation is supercharged. Social posts are created 93% faster — from 45 to 3 minutes — across the network, and content scheduling time has been slashed.
Since the brand reset, LJ Hooker has produced over 20,000 templates, setting a new standard for consistent, brand-aligned content.
With every franchise empowered to design, LJ Hooker brought design in-house, saving on agency fees and giving teams more creative control. One franchisee saved $70,000 annually, freeing up budget for local marketing and growth plans.
"Franchisees can now produce 15 posts in the time it used to take them to create one,” continued Stephan. “Our partners also collaborate within Canva, which drives further efficiencies and automation for our franchise network.”
Now, seasonal campaign rollouts happen in record time. With Canva, every franchisee has real-time access to brand materials. Canva seamlessly integrates with LJ Hooker’s existing marketing stack, connecting tools like HubSpot and Social Hub powered by Properti.ai. Creating content in Canva has streamlined publishing, thanks to fewer tools, less training, and simpler workflows.
Finally, with Canva AI, LJ Hooker is set to scale their success even further.
"We’re exploring Canva’s AI tools to automate branding, streamline asset creation, and maintain a consistent tone of voice. The next step is using AI to generate on-brand imagery and messaging at scale.
"Canva is the one-stop shop for our network."
Share
