Marketing your Property to Sell
Promoting your property is an essential part of achieving a successful sale. LJ Hooker are experts at marketing properties to achieve outstanding sales results. Our secret to success is making BEST use of the multitude of tools we have available to showcase your listing and present it to market.
Methods such as internet, signboard, local marketing and newspaper advertising all play an important role in spreading the word about your property and garnering healthy competition among buyers.
Each of these avenues comes with a cost that must be factored into your overall advertising budget. You will generally be required to pay a commission to your real estate agent on top of advertising fees. This is due to the fact that when a real estate agent undertakes the task of selling your property, it brings expertise, negotiation skills and advice that can significantly contribute to a higher selling price and complement the marketing efforts.
The importance of a marketing plan
Marketing is a considerable expense, therefore it is important to get it right from the start. Your LJ Hooker agent will prepare a marketing plan in conjunction with the vendor to ensure maximum exposure for the property in the market to ensure it reaches the largest number of buyers. The best plans combine a mix of different media such as internet sites, signboard, print advertisements, social and search advertising and letter box drops to name a few channels.
It has been proven that Print + Online = More Exposure = More Buyers = More Competition = Higher Prices.
What ways can I market my property to sell?
LJ Hooker offers our vendors a multitude of ways to promote their property to reach the most amount of people, to generate as many leads as possible and to achieve the highest sales price.
Professional Photography & Copywriting
Great marketing is all about using maximum exposure to capture people’s attention and interest in a property. In most cases the first thing a buyer will see is an image of the listing, therefore the best way to grab someone’s attention is to use a professional photographer who is focused on capturing the best features of a property. With 70% of buyers likely to see your property online, making sure you have high quality, accurate images of the property will help your property stand out from the crowd.
Getting the copy right means using a good copywriter who can write engaging and accurate text that focuses on the property's features, along with the potential lifestyle benefits. Good copywriting will evoke imagination and aspiration and connect with buyers. This text along with a floor plan drawn to scale will appear right across your property marketing material so getting it right is important.
LJ Hooker and Facebook have teamed up to create LJ Hooker Boost, a custom built automated Facebook and Instagram advertising platform, which will amplify the promotion of our property listings to ensure the maximum number of people see and engage with our properties. LJ Hooker Boost with its global industry leading technology enables us to analyse and interpret real estate audiences to ensure our properties reach the right people at the right time. No other agency group has the power or partnership with Facebook to do this. It is an exciting addition to our marketing offering.
Real estate portals
86% of potential buyers use online as their main tool to search for properties, therefore it is vital that this channel forms part of your marketing campaign. Websites such as realestate.com.au, domain.com.au and ljhooker.com.au are the first place buyers head to as it is the most efficient way to view all properties for sale in one place. The added bonus is buyers can sign up for property alerts and be notified when a property is listed meeting their criteria. Sellers can therefore be assured that the right buyers are being instantly directed to their property matches.
LJ Hooker offers sellers the option to promote their property on our premium property website "Property Spotlight". This mobile responsive design with a personalised URL, ensures your property stands out from the crowd to help attract the most amount of buyers possible.
Whilst social media and the internet have undoubtedly grown as locations for potential buyers, newspapers still remain a key media placement. Not all buyers are online. Active buyers will most likely see a property online, however there are a significant number of passive buyers also in the market who didn’t know they were looking until they found the right property, or were adopting a wait and see approach to buying. This market is often best reached in print where they will take their time browsing a publication at their leisure.
In addition, because the real estate section of the national papers has articles on market conditions, tips for buyers and sellers plus detailed lists of recent sales and auction results, buyers are drawn to the property lift outs as a research source. Your property’s advertisement will also benefit from the increased readership.
So the ritual of reading the Saturday real estate lift out with the morning coffee is far from over. Whilst there is movement to online channels, it really pays to use both the internet and print media in your marketing plan, particularly for sellers having an auction who need to attract the greatest amount of buyers in a short amount of time.
Street side signboards are the cornerstone of property marketing. They enable you to showcase the features of the property and are one of the best ways to capture local buyers who may not be actively seeking a new property but are willing to purchase when the right property appears.
Without any additional expense all listings sent to ljhooker.com.au can be automatically displayed on a number of high profile, highly successful domestic and international property portals and websites.
Whilst the internet has undoubtedly grown as a location for potential buyers, newspapers still remain a key media placement. Not all buyers are online. Active buyers will most likely see a property online, however there are a significant number of passive buyers also in the market who didn’t know they were looking until they found it or who were adopting a wait and see approach to buying. This market is often best reached in print where they will take their time browsing a publication at their leisure.
In addition, because the real estate section of the national papers has articles on market conditions, tips for buyers and sellers plus detailed lists of recent sales and auction results, buyers are drawn to the property lift out also as a research resource. Your property’s advertisement will also benefit from the increased readership.
So, the ritual of reading the Saturday real estate lift-out with your morning coffee is far from over. While there may be an online movement, it really pays to use both the internet and print media in your marketing plan, particularly for sellers having an auction who need to attract the greatest amount of buyers in the shortest amount of time.
Additionally LJ Hooker produces property brochures and drop cards that showcase the property. It includes photos and description of the property and agent contact information. These are the ultimate take away at open for inspections, they are used in the real estate agent’s office window and as letter box drops to reach the local audience.
Style Your Home to Sell
Styling your home to sell is an important element to a successful sale according to 98% of LJ Hooker agents. Home styling can be decluttering, cleaning and de-personalizing the home, rearranging the existing furnishings and accessories through to employing a professional home stylist who will remove the majority of the existing belongings and refurnish / decorate the space with hired items.
Property styling your home will boost final sales price from 7.5% to 12.5% according to a survey of the top agents in LJ Hooker. With 87% surveyed agents believing you will earn a higher price by property styling. To find out what you should do in each room of your home download our Styling to Sell eBook.