Since becoming one of the first major Australian real estate networks to announce a recommended AML provider, LJ Hooker has gained a significant edge over its rivals in attracting and retaining new franchisees.
That’s the message from LJ Hooker Head of Growth Jarita Rayasam, who credits the appointment of First AML as preferred supplier for Tranche 2 reforms with an uptick of interest in the iconic network.
“We negotiated a terrific deal on behalf of our franchisees, and now that this is being implemented within our network, you can see what a big difference it makes for our people,” Jarita said. “Unlike independent agencies having to negotiate these complex reforms on their own, we are providing solutions, collaboration and significant cost savings for our offices.
“1 July 2026 is the finishing line, not the start, so we made the strategic decision to go early, giving our network plenty of time to familiarise themselves with the new requirements. The truth is, if I were a real estate agent, I’d be genuinely worried if I didn’t have an AML provider already lined up.”
AML compliance is one example among many of why being part of a modern, dynamic real estate franchise network is a smart choice for savvy operators. In a busy few months for Jarita, LJ Hooker has welcomed new owners in:
- Sussex Inlet (South Coast, New South Wales)
- Lifestyle Group (Southwest Sydney, New South Wales)
- United Group (Southwest Sydney, New South Wales)
- Lake Macquarie (Lower Hunter, New South Wales)
- Pinnacle Property (Hobart, Tasmania)
- Kingscliff (Northern Rivers, New South Wales)
- Victoria Park | Belmont (Perth, Western Australia)
- Toukley | Budgewoi (Central Coast, New South Wales)
- Southport (Gold Coast, Queensland)
- Southern Partners (Auckland, New Zealand)
- Timaru (Canterbury, New Zealand)
- Dunedin (Otago, New Zealand)
- Gladstone (Central Queensland)
“The scale and leverage of the network provide access to resources, support and partnership deals that can deliver significant cost savings,” Jarita said. “Acceler8, our marketing ecosystem, offers a suite of services tailored specifically to drive profitability for our offices.
“When you’re on your own or part of a small network, it can be difficult to navigate operational and strategic challenges without this level of support. At LJ Hooker, we foster an environment where offices learn from each other’s successes, challenges and mistakes, turning individual experiences into collective growth.
“Being part of a network means you’re not just running a business; you’re part of a community that helps you grow smarter, faster and more sustainably.”
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